pleasure center

Cookies, Cocaine, and Culture

...  question and how odd it is that it has made literally thousands of headlines, some of which state emphatically that Oreos are more addictive than cocaine. One might account for just such headlines if a … Read more on… Continue reading

Why Your Brain Treats Oreos Like a Drug

...  Your Brain Treats Oreos Like A Drug The "pleasure center" of the brain, the nucleus accumbens, apparently gets just as activated in response to Oreos as it does to cocaine and morphine, which could actually have some… Continue reading

Addicted to Oreos? You Truly Might Be

...  to Oreos? You truly might be Oreos are as addictive as cocaine, at least for lab rats, and just like us, they like the creamy center best. Eating the sugary treats activates more neurons in the brain's “pleasure… Continue reading